Executive Director

MR DANE CHENG
EXECUTIVE DIRECTOR
HONG KONG TOURISM BOARD

Mr Dane Cheng is Executive Director of the Hong Kong Tourism Board (HKTB), leading the organisation to promote Hong Kong globally as a premier international city in Asia and a world-class tourist destination for business and leisure travellers.

Mr Cheng has considerable experience in marketing and management in the tourism industry. After graduating from the Chinese University of Hong Kong in 1986, he joined Cathay Pacific Airways and held senior positions at the head office as well as various regions. He was director of sales and marketing overseeing the group’s worldwide passenger businesses. He has over 30 years of deep industry knowledge in aviation and tourism. Prior to joining the HKTB, He was an executive director of Hang Lung Properties overseeing the group’s service delivery, including property services, customer experience and digital transformation.

Mr Cheng will spearhead the development of the HKTB’s strategic direction, guiding the organisation to respond to emerging tourism trends with effective strategies, and strengthening partnerships with different stakeholders. Working closely with the Tourism Commission of the Hong Kong SAR Government and members of tourism-related sectors and organisations, Mr Cheng will oversee the development and promotion of the Hong Kong tourism brand to visitors from around the world.