Halloween Treats

Dial H for Halloween

Hong Kong may not have a long tradition of celebrating Halloween, but the Halloween atmosphere in the city is as strong as that in many Western cities.

The two main theme parks were among the first to set up haunted houses in Hong Kong to attract visitors during this ancient Western festival. Soon other attractions and shopping malls put up their own Halloween decorations and even elaborate haunted houses to draw traffic, and now, a week or two before 31 October, it seems as if the entire city is coloured orange and black.

Restaurants also concoct spooky themed drinks and dishes, especially those in Lan Kwai Fong, where the city’s biggest Halloween street party takes place, attracting expats, locals and tourists, who are dressed up as not just as witches and vampires, but as every sort of character one can imagine.

To attract travellers to Hong Kong’s Halloween parties, the HKTB rolled out a wave of promotions in 2013, including social media campaigns, media co-ops, trade co-ops, and consumer events, including a large-scale pumpkin field in Taiwan.