MICE Business
Fostering Partnership
In the MICE business, the events of the future are the fruits of today’s effort. In 2013/14, the HKTB’s Meetings and Exhibitions Hong Kong (MEHK) office actively strengthened ties with some of the world’s most established associations, through which we promote Hong Kong as an ideal destination for MICE events to their huge networks of members – our potential MICE clients. In particular, we organised study missions and entered into strategic partnerships with the following associations in three of Hong Kong’s key MICE markets, namely the US, Europe and Mainland China:
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The American Society of Association Executives (ASAE)
- The ASAE represents over 21,000 association executives and industry partners from 10,000 organisations.
- The partnership with ASAE generated 24 leads, with six events materialising as at the end of March 2014.
- The ASAE delegation was so impressed with Hong Kong that they chose it as the host city of their own event, the ASAE Asia Pacific Great Ideas Conference 2015.
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The International Association of Professional Congress Organizers (IAPCO)
- The IAPCO has 114 members in 40 countries.
- It offers the MEHK the opportunity to showcase Hong Kong at its events in Switzerland, Lisbon and other European cities.
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The Chinese Medical Association (CMA)
- The CMA has 83 affiliated associations and over 500,000 individual members.
- The partnership helped generate three events for Hong Kong as at the end of March 2014.
Promoting Lantau Island
Aligning with the Government’s plan to develop Lantau into a transportation and tourism hub and leveraging large-scale infrastructural projects like the Hong Kong-Zhuhai-Macao Bridge and the Tuen Mun-Chek Lap Kok Link, the MEHK continued to promote Lantau Island as a MICE hub to event organisers. The incentive event BlackBerry Jam Asia 2013 demonstrated the total solution Lantau offers – modern meeting venues with excellent Wi-Fi connectivity to facilitate technology-based events, quality accommodations, unique cultural experiences, diverse entertainment and amazing natural attractions.
Highlights
2013 MICE arrivals:
- 1.6+ million, up 1.8% year on year