Overseas Promotions
The “think globally, work locally” marketing mindset is manifest in the HKTB’s overseas promotions. With promoting Hong Kong innovatively in mind, the HKTB adapts its strategies according to the local situation in individual markets, ensuring its promotions are rolled out in the right place, at the right time and for the right visitor segments.
In 2013/14, the HKTB invested three quarters of its marketing budget in overseas markets and rolled out a great variety of initiatives. Click on the map below to see one example for each market.
