Fostering partnerships

We continued to strengthen our partnerships with professional conference organisers and intermediaries, including the American Society of Association Executives (ASAE), HelmsBriscoe (HB), the International Congress and Convention Association (ICCA), and the International Association of Professional Congress Organisers (IAPCO), in order to leverage their communication platforms and networks to reach more potential customers.

We continued to roll out joint promotions with AsiaWorld-Expo, the Hong Kong Convention and Exhibition Centre (HKCEC), the Hong Kong Exhibition & Convention Industry Association (HKECIA), and the Hong Kong Trade Development Council (HKTDC) for overseas industry events such as the UFI Congress in order to uphold Hong Kong’s image as the “Trade Fair Capital of Asia”.