Striving to develop new opportunities

Since 2014, the HKSAR Government has allocated additional funding to the HKTB to provide customised support and attractive value-added hospitality to MICE organisers and visitors which has greatly enhanced the winning chance for bidding mega MICE events. Our success rate has increased from 35% to 67% between 2014 and 2016. In the past three years, we successfully won a number of large-scale and strategic MICE events, such as high-profile medical conventions covering various specialties, international events in the technology sector, and mega corporate events. The list of events won in 2016 included the following:

  • Asia Pacific Life Insurance Congress 2019 (6,000 pax)
  • Critical Communications World Congress (3,800 pax)
  • Highlights of American Society of Hematology (ASH) Asia (1,200 pax)
  • Jeunesse Global 16th & 17th University 2017 (21,000 pax)
  • North Asia Herbalife Extravaganza 2017 (11,000 pax)
  • Rise Conference 2017 (10,000 pax)
  • Overnight MICE arrivals to Hong Kong rose by 10% in 2016 to 1.89 million
  • Their per capita spending exceeded HK $7,700, 17% higher than that of all visitors to Hong Kong
  • The mix of MICE visitors was well-balanced, with 51% from the Mainland, 21% from long-haul markets, and 28% from short-haul markets
  • From 2014 to 2016, we successfully won over 36 major bids, generating an estimated HK$1.36 billion in tourism receipts for Hong Kong