Supporting trade partners
MEHK worked with our industry partners to actively participate in major exhibitions and trade events in different regions, including Incentive Travel & Conventions, Meetings (IT&CM) in the Mainland, IMEX in Germany and the US, and SATTE in India, allowing us to reach more international buyers, corporations and MICE travel agents. We also supported the local travel trade in developing business by launching a pilot scheme of funding support for them to attract small- and medium-sized MICE groups to Hong Kong.
In 2016/17, over 250 business leads were generated for MEHK and our local trade partners