Deepening our partnership with the Taiwan Tourism Bureau
In 2016/17, we continued to work with the Taiwan Tourism Bureau to attract North American visitors by promoting to them more innovative and unique itineraries that allow visitors to enjoy amazing experiences in both Hong Kong and Taiwan in a single trip. We also launched a new Hong Kong-Taiwan package and collaborated on advertisements that highlighted the attractive features of both regions. The advertisement we ran in Canada was awarded an advertising design prize.
The new Hong Kong-Taiwan package was very well received, resulting in double-digit growth in the number of Canadian visitors on Hong Kong-Taiwan itineraries in 2016