Developing the Hong Kong, Zhuhai and Macao multi-destination market

The commissioning of the Hong Kong–Zhuhai–Macao Bridge (HKZMB) will enable more frequent exchanges among the three cities. To formulate strategies to promote multi-destination travel that caters for the needs of different markets, representatives from the HKTB’s Worldwide Offices visited Zhuhai to learn more about the latest developments and trends in tourism there.

The Belt and Road Initiative also presents enormous opportunities for collaboration among regions along the route. We therefore worked with the Zhuhai Culture, Sports and Tourism Bureau, the Shenzhen Culture, Sports and Tourism Bureau, and the Macao Government Tourism Office to co-host a trade seminar in Thailand, showcasing the tourism highlights of the four destinations. The participating trade members subsequently launched new multi-destination itineraries and products featuring the four destinations.