MICE and cruise tourism promotion

To grow the high-potential MICE and cruise tourism segments, the HKTB participated in IMEX America with hoteliers and major attractions for the sixth consecutive year to effectively and attractively present Hong Kong to blue chip convention, meeting and incentive prospects. To showcase the city’s state-of-the-art convention facilities and venues, the HKTB also hosted a four-day study mission for members of the American Society of Association Executives (ASAE) to Hong Kong. Two international conventions were confirmed to be held in Hong Kong within two months after the study mission.

To promote cruise travel in Hong Kong, the HKTB exhibited at the world-leading annual cruise event Seatrade Cruise Global, successfully enhancing Hong Kong’s profile via high-impact sponsorship, extensive brand exposure and one-on-one meetings with senior cruise line executives.