Multi-destination promotions

The HKTB actively promoted multi-destination itineraries to North American consumers. We partnered with the Taiwan Tourism Bureau and Macao Government Tourism Office to launch large-scale promotion campaigns and strategic collaboration with airlines and travel agents to promote special offers and increase visitors’ length of stay in each destination. We also organised travel missions and trade familiarisation tours for tour operators to showcase multi-destination products and services.

  • Marketing promotion jointly conducted by Hong Kong and Taiwan in the US: resulted in 109% sales growth during campaign period

  • Canadian trade familiarisation tours: 22 new Hong Kong-Taiwan tour products developed
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