Word-of-mouth publicity

We rolled out a multimedia project, “Image Hong Kong”, which invited four renowned Canadian photographers to explore spectacular scenery in Hong Kong through their lens. The project generated extensive coverage in print, digital and social media, and a photo contest was arranged through media cooperation with Photo News and partnership with photography products and airline sponsors. The photos created huge awareness and are displayed on zenfolio.com, a major image-hosting site for photographers to share and sell images.

In the US, the HKTB actively engaged TV channels to feature Hong Kong in various shows. Emmy-nominated TV host Darley Newman took an urban adventure and island hopping trip in Hong Kong, resulting in two episodes of her well-known “Travels with Darley” series on PBS. Also on PBS, veteran TV host Burt Wolf was invited to Hong Kong again to explore the city’s sophistication and unique culture for the premier of his 14th season of “Travels & Traditions”. Both shows reached a broad audience of US television households and had nation-wide airings on TV and various other platforms. NBC’s comedy reality show “Better Late Than Never”, starring four beloved legendary American celebrity actors, also visited Hong Kong, generating huge publicity.