Diverse collaboration initiatives

Our Frankfurt office is dedicated to showcasing different facets of our city to entice German travellers. We again participated in ITB Berlin, the biggest tourism show worldwide and provided a platform for 21 Hong Kong trade partners for networking and sales promotion. We collaborated actively with Cathay Pacific, Lufthansa, SWISS, Austrian Airlines and Emirates and ran impactful business-to-business promotions including familiarisation trips to strengthen awareness of Hong Kong’s tourism features.

We also rolled out multi-layered campaigns, with partners such as leading German travel company DER Touristik covering its key brands namely Dertour, Dertour Deluxe and Meier’s Weltreisen to promote multi-destination packages with Macao while ensuring great awareness of Hong Kong by reaching out to 90% of travel agencies in the market. Furthermore we ran a successful collaboration with Emirates Airline on the online booking platform – Opodo.de featuring a special flight rates. With an aim to strengthen the position of Hong Kong as a stop-over destination in multi-destination itineraries, Hong Kong was prominently featured in the catalogue of the tour operator Explorer Fernreisen.

We also worked with TV stations and magazines to provide extensive coverage of Hong Kong’s diverse tourism experiences:

• A 25-minute feature about cars related to the FIA Formula E Hong Kong E-Prix in “Grip TV” on RTL2
• A feature story on the Hong Kong Cyclothon in Germany’s largest cycling magazine RennRad
• A cover story on Hong Kong in the magazine Asia Pacific, which was distributed through the Pacific Asia Travel Association and in all German trade and consumer shows
• A 12-page story on outdoor activities in Hong Kong in Terra magazine