Event driven promotions

To launch our new brand campaign in French market, we initiated an integrated campaign anchoring on Chinese New Year covering a feature story in the renowned programme “C à vous” on French 5 TV; broadcasting HKTB’s four brand videos on digital channels; generating stories on social media; and organising a Hong Kong trade mission to France.

Leveraging the first-ever participation by a French team, which was composed of breast cancer survivors, we used the Hong Kong Dragon Boat Carnival as a sporty anchor to promote Hong Kong’s culture and local food in French media. A press trip of female journalists from influential print, digital and social media channels was organised to explore the unique living style and gourmet in Tai O.