Celebrity endorsement

At a lunch reception for the new brand campaign “Best of all, it’s in Hong Kong”, famous Japanese model and actress Kiko Mizuhara and celebrity chef Yosuke Imada were appointed as “Star HK Mai” to share special experience in Hong Kong. In February 2017, Mizuhara joined popular alpinist Marin Minamiya to introduce special but lesser-known local dining and outdoor experiences in Hong Kong in an advertorial in the Asahi Shimbun, a popular national newspaper, in Tokyo and Osaka.