Actively promoting MICE and cruises

The Mainland has always been a key source market for Hong Kong’s MICE and cruise tourism. This year we organised a familiarisation trip for over 20 enterprises’ decision makers and 16 organisers of major academic conferences, summits and forums. We held a corporate event in Qingdao for 52 new corporate clients to showcase the attractiveness as a MICE tourism destination and encourage them to organise MICE events in Hong Kong.

To promote cruise tourism, we partnered with Tencent’s online show “Modern Style” and invited four celebrities popular in the Mainland market – Yan Yikuan, Niki Chow, Kenny Kwan and Ke Hu – to film features that introduced Hong Kong’s distinctive cruise travel products to the young and family segments.