Romantic Hong Kong featured by Zee network

Since celebrities have considerable influence on Indian consumers, in late 2016, we partnered with Zee network TV to film a travelogue of six episodes starring Indian celebrity couple Sanjeeda and Aamir to showcase their romantic and exciting trip in Hong Kong. Spin-off digital content and social media engagement drew a lot of attention across social media platforms.

  • Zee network’s travelogue and vignettes reached audience: 16 million
  • Generated publicity value: over HK$13 million