Family and young segment campaign

To coincide with the “Getaway to Hong Kong” and “Hong Kong Family Fun” campaigns, we partnered with Korea’s No.1 e-commerce site, Coupang.com, introducing main banner advertisements and leveraging other digital promotion tools, like mobile app push notifications, Facebook and blogs to further promote and push sales of our value packages. We also developed family target products in cooperation with Cathay Pacific and various hotels and attractions, which offered discounts and even free entrance for children travelling with their families.