Great Outdoors Hong Kong
Korea’s top travel Facebook page, Travel Factory was invited to produce a dynamic and fun-filled video featuring exciting outdoor activities in Hong Kong. The video became an instant hit and went viral among social media users. Targeting young fun seekers, the KBS VJ Special Unit produced a special feature highlighting Hong Kong attractions like Hong Kong Island’s Dragon’s Back hiking trail and Lantau Island’s Tai O Village.
- Video produced by Travel Factory generated views: over 3.6 million
- Publicity value generated by the Great Outdoors Hong Kong campaign: HK$32.8 million