Hong Kong Live in Bangkok
In October 2016, the HKTB joined forces with seven major Hong Kong attractions to host a large-scale, four-day promotion event in Bangkok’s fashionable shopping mall Siam Paragon, where we promoted a diverse range of Hong Kong experience. The honourable guests joining the event included Mr Rimsky Yuen, Secretary for Justice of the HKSAR Government, and Thai celebrities Gubgib and JJ. Local travel trade also set up booths at the venue offering Hong Kong travel products to Thai consumers.
Publicity value generated by the Hong Kong Live in Bangkok event: nearly HK$2.4 million