Launching the new brand campaign
To launch the “Best of all, it’s in Hong Kong” new brand campaign, we organised media events in the key source markets, the Philippines, Thailand and Indonesia. Local celebrities and personalities who lived in Hong Kong for many years were invited to the event to share their wonderful experiences of Hong Kong. Participating celebrities included Hong Kong chef Christian Yang, Asia’s Best Female Chef 2016 Margarita Forés and renowned Thai street artist Rukkit.
Publicity value generated by “Best of all, it’s in Hong Kong” launch events: nearly HK$3.3 million