Reality TV shows in Hong Kong
We partnered with regional TV channel KIX to invite four celebrities from different fields to film five episodes of the reality show “The Ultimate BROcation” in Hong Kong about exploring the city’s most exciting and fashionable hotspots. Featured in the show were R&B singer and TV presenter Billy Crawford from the Philippines, multitalented rapper and musician SonaOne from Malaysia, top DJ and TV host P.K. from Thailand, and popular chef Bjorn Shen from Singapore. A large-scale online game with prizes was also part of the show. The four celebrity presenters were invited to regularly share highlights of their Hong Kong filming trips on social media, in order to promote Hong Kong as a top travel destination.
- Publicity value generated by the reality TV show “The Ultimate BROcation”: HK$175 million
- Social media views: 59 million