Best of All, It’s in Hong Kong

In December 2016, we organised a ceremony to launch the “Best of all, it’s in Hong Kong” new brand campaign in the Taiwan market. Michelin-starred chef Chan Yan-tak from Hong Kong’s Four Seasons Hotel was invited to prepare exquisite Hong Kong cuisine for media participants. We also set up a Hong Kong pavilion with the new brand theme at the Taipei International Travel Fair (ITF), the largest travel event in Taiwan, to promote the diverse tourism experiences that Hong Kong offers, in a bid to attract consumers to purchase Hong Kong travel products on the spot.