Let’s Go to Hong Kong guidebook
Since flights from Taiwan to Hong Kong take less than two hours, Hong Kong is a popular destination for Taiwanese taking weekend trips or short breaks. Therefore, to attract Taiwanese consumers to revisit Hong Kong and discover something they never knew about the city, the HKTB launched a new guidebook titled Let’s Go to Hong Kong, which introduced three aspects of cultural experiences in Hong Kong covering old days of the city to today’s most fashionable hotspots.
Let’s Go to Hong Kong guidebook distribution to date: 100,000 copies