Active overseas marketing campaign

We attended the annual Bordeaux Wine Festival in France again in 2016, Hong Kong was the only city in Asia to be invited as a “guest of honour”. To showcase Hong Kong’s unique appeal, we transformed the Hong Kong Pavilion into a traditional theatre with performances of award-winning Cantonese opera, as well as Chinese sleeve dancing and Western tap dancing, to bring out Hong Kong’s unique fusion of Chinese and Western culture. We also used the occasion to promote Hong Kong delicacies with “Asia’s Best Female Chef”, May Chow, who prepared an array of Hong Kong-inspired snacks for visitors. To further showcase Hong Kong’s culinary excellence to the events’ VIPs, chef Alvin Leung of Michelin three starred restaurant Bo Innovation prepared two sumptuous meals for the Mayor’s Dinner and 1855 Dinner.