Utilising media communications

In 2016/17, we invited over 460 international media to cover Hong Kong, including various international and regional TV stations, such as TLC, NatGeo People, tvN, KIX, FOX and Zhejiang Satellite Television. A variety of programmes, including TV dramas, reality shows, travelogues, food programmes and news, were produced to showcase Hong Kong’s tourism appeal. Numerous worldwide celebrities joined the Hong Kong visits, like celebrity chefs Manu Feidel from France and Chuck Hughes from Canada, famous actors Xu Zheng and Chen Kun from the Mainland, Japanese star Kiko Mizuhara, and South Korean actress Clara Lee.

We partnered with Discovery Networks TLC to produce the TV series “A Taste of Hong Kong”, which proved particularly popular with audiences in Southeast Asia. In the third series of the show, released in 2016, we invited world-famous travel presenter Ian Wright and Hong Kong chef Christian Yang to film three episodes to tie in with the “Hong Kong Great November Feast”. They produced highly entertaining episodes about authentic Hong Kong food, hip and chic eateries, and Michelin-starred restaurants, which highlighted the appeal of Hong Kong as the culinary capital of Asia.