Quality Tourism Services (QTS) Scheme
- As of the end of March 2017, the QTS Scheme covered 1,256 accredited merchants, representing 8,107 outlets and 709 rooms in accommodation in Hong Kong.
- We organised roadshows to Hangzhou and Chongqing with the Quality Tourism Services Association and a dozen QTS-accredited merchants to raise awareness of the QTS Scheme in the Mainland. We invited key opinion leaders (KOLs) to share their experience and opinion of the excellent service during their visits to Hong Kong.
- We partnered with the Quality Tourism Services Association and UnionPay Hong Kong on a joint promotion campaign in the summer of 2016. More than 1,400 outlets across Hong Kong took part in the joint promotion, providing visitors with a range of discounts and offers to stimulate their spending in Hong Kong.
Hangzhou and Chongqing roadshows:
- Participating media outlets: 68
- Media reports: over 800
- Publicity value generated: HK$20 million