“Hong Kong Family Fun” and “Getaway to Hong Kong” promotions

Families and young visitors accounted for some 70% of overnight vacation arrivals from the Mainland and short-haul markets in 2016. In order to further realise the enormous potential of these segments, we partnered with travel agencies, airlines, local hotels and attractions to roll out the “Hong Kong Family Fun” and “Getaway to Hong Kong” campaigns. The two campaigns offered attractive travel products to attract families and young visitors by providing discounts on flights, hotel accommodation and tickets to attractions for children who come with their families, and offering young visitors flights and accommodation at special prices, as well as discounted tickets to attractions and mega events.