Strengthening trade support to encourage novelty in product offerings

In 2016/17, we continued to encourage the trade in developing creative travel products by providing subsidies on part of the promotion costs through two rounds of the “New Tour Product Development Scheme”. We also made use of our “Explore Hong Kong Tours” platform to help the travel trade promote their products. Among these, the “Hong Kong Movie Tour” and “The Most of Hong Kong” received the biggest response, with the number of tour participants exceeding the original target by 80% and 100%, respectively.

We used the additional funding allocated by the Government to roll out the “Matching Fund for Overseas Tourism Promotion by Tourist Attractions (MFTA) Scheme”. The Scheme subsidised 50% of the overseas marketing and promotion costs for each approved promotion to support local tourist attractions’ overseas promotional work.