Tourism & The Community
The tourism industry has a close relationship with the community as a whole. We encourage every citizen to contribute to Hong Kong’s tourism development by being an ambassador, showcasing the city’s unique tourism appeal and excellent hospitality. During the year, we organised and supported a number of activities inviting the public to provide further support to the Hong Kong’s tourism industry.
Becoming a “Pal” of visitors
Our Visitor Centres received more than one million visitors in 2016/17. Through our considerate service, we strive to ensure that every visitor has an unforgettable experience in Hong Kong.
The Hong Kong Pals programme, now in its seventh year, is one of our key initiatives to provide excellent visitor service. The “Meet the Pals” initiative under the Hong Kong Pals programme provides a platform for the Pals to share with visitors their recommendations and stories on different Hong Kong topics, such as the best photography spots, local culinary culture and the historical architecture. On special occasions and festivals, the Pals teach visitors about traditional handicrafts in the Centres, helping to provide them with a memorable cultural journey.
Fostering next generation
Our long-term tourism development depends upon the participation of youngsters in Hong Kong. In order to raise students’ awareness of the HKTB’s work, we held 21 talks in secondary schools, universities and tertiary institutes in 2016/17, reaching over 1,100 students to enhance their knowledge of the HKTB’s overseas promotion work and the latest developments in the industry.
Quality tourism service
Excellent tourism service is vital to ensure a memorable travel experience in Hong Kong. By supporting the work of different sectors, the HKTB actively promoted a culture of service excellence to uphold the standard of visitor service of frontline staff.
Enhancing networking across industries
We continued to maintain a close tie with our partners across the spectrum, including the travel trade, Legislative Council members, chambers of commerce, and scholars, to strengthen collaboration for tourism promotion.