Strategic
Focus

Introducing a new vibe for the brand – “My time for Hong Kong”

One of the best things about Hong Kong is that it offers a wealth of experiences, and its compact size allows visitors to try many different things to make the most of their trip. Following the shift in our marketing direction, we launched a new branding campaign, “My time for Hong Kong”, to let travellers know that every moment in Hong Kong can be filled with different, yet equally amazing experiences.

Under this new branding campaign, we promoted special Hong Kong experiences through digital marketing, public relations, trade promotions and other channels. Click on the images below to see some of the details.