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Annual Report 2014/15
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Messages from Chairman
& Executive Director
Board
Members
Tourism
Performance
Strategic
Focus
Tourism &
The Community
Awards &
Achievements
Corporate
Information
Worldwide Offices &
Representatives
Independent
Auditor’s Report
Strategic Focus
back
Introduction
Overseas Promotions
Marketing Initiatives
Public Relations
Exciting Events
Trade Partnership
MICE Business
Cruise Experience
Quality Service
Multi-destination Travel
Tourism & The Community
back
Hong Kong Pals Programme
Other Community Initiatives
Overseas Promotions
back
Introduction
Mainland China
Taiwan
Japan
South Korea
Southeast Asia
India
Australia
Americas
Europe
Exciting Events
back
Introduction
Hong Kong Chinese New Year Celebrations
Hong Kong Arts Month
Hong Kong Cultural Celebrations
Hong Kong Summer Spectacular
Hong Kong Wine & Dine Month
Hong Kong WinterFest
Special feature: Hong Kong Pulse 3D Light Show
Support for other events
discoverhongkong.com
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Messages from Chairman & Executive Director
Board Members
Tourism Performance
Strategic Focus
Overseas Promotions
Marketing Initiatives
Public Relations
Exciting Events
Trade Partnership
MICE Business
Cruise Experience
Quality Services
Multi-Destination Travel
Tourism & The Community
Awards & Achievements
Corporate Information
Worldwide Offices & Representatives
Independent Auditor’s Report
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Tourism
Performance
Total Arrivals
Total Tourism Expenditure
Associated to Inbound Tourism
Overnight Visitors’ Per
Capita Spending
Average Length of Stay
among Overnight Visitors
Overall Satisfaction of Overnight Visitors
Total Arrivals
60.84
million
+
12.0
%
2014
2013
Total Tourism Expenditure Associated to Inbound Tourism
HK$
359.04
billion
+
8.5
%
2014
2013
Overnight Visitors’ Per Capita Spending
HK$
7,960
-
2.0
%
2014
2013
Average Length of Stay among Overnight Visitors
3.3
nights
-
0.1
night
2014
2013
Overall Satisfaction of Overnight Visitors
(Max: 10 points)
8.2
points
-
0.1
point
2014
2013
