Our Initiatives

The COVID-19 pandemic has brought unprecedented challenges to the tourism industry. In 2021/22, the Hong Kong Tourism Board (HKTB) remained agile, flexible and continued to adjust its strategy and work directions to maintain Hong Kong’s tourism competitiveness and exposure.

While the HKTB continued its efforts in cheerleading for a positive local ambience through “Holiday at Home”, a brand-new promotion on “West Kowloon” was launched in the year under HKTB’s “Hong Kong Neighbourhoods” platform to further showcase Hong Kong’s diverse travel experiences and connect the community with tourism. On the other hand, the HKTB brought back some of its signature mega events to continuously create a city-wide positive vibe while showcasing Hong Kong’s diverse appeal and experiences to the world, which is strengthened by a series of market-targeting and consumer campaigns to sustain the city’s exposure in the Mainland and overseas markets, so as to sustain visitors’ interest in visiting Hong Kong as soon as cross-boundary / border travel resumes.

In addition, the HKTB worked closely together with the tourism industry to navigate the challenges with resilience, innovation and solidarity.