Popular culture is an indispensable part of life that often stimulates vitality and creativity. Hong Kong’s pop culture draws inspirations from humour, a consistent trendsetter that has left a profound mark on the city’s rich and colourful cultural landscape. The ‘Hong Kong Pop Culture Festival 2025’, themed ‘More Than Joy’, offers not only joy and laughter but also an opportunity to appreciate how pop culture can be transmitted and transformed, highlighting possibilities for integration and breakthroughs. This third festival features a diverse range of programmes including stage performances, film screenings, thematic exhibitions and outreach activities.