Assistant Manager, Trade Marketing

Location: Hong Kong

WHO ARE WE?

At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.

HOW YOU WILL CONTRIBUTE AND LEARN?

• To support the planning and execution of trade promotion initiatives via eSolution system, a new digital initiative to enrich visitors travel experiences and create business opportunities for trade partners.
• To work closely with internal business users and IT department from planning, collecting requirements, conducting user acceptance tests and monitoring after system launch.
• To co-ordinate with overseas offices in the co-op campaigns with overseas trade partners via eSolution to drive the arrivals from HKTB’s overseas sources markets.
• To monitor the overall progress of the projects and the performance of vendors to ensure a smooth implementation of all digital projects within budget and timeline.
• To support the implementation of HKTB trade shows and promotional events in support of its defined brand essence and its market specific adaptation. And co-ordinate with sub-units of Business Development, overseas offices and external vendors to ensure all users requirements, budget and production schedule are met.
• To handle the production of high quality marketing communication tools in a cost effective manner, ensuring the procurement procedures comply with company policy, and the deliverables meet the requirements of each sub-unit of the Business Development.
• To support the respective overseas offices on the adaption and implementation of local trade / consumer shows throughout HKTB’s worldwide promotions.
• To undertake any duties/ special assignments as directed by the Senior Manager, Trade Marketing.

WHO ARE WE LOOKING FOR?

• University degree holder in marketing, tourism, business administration or equivalent with at least 6 years of relevant experience.
• Demonstrated experience in the organisation and implementation of large scale online and offline promotions and events worldwide as well as in Hong Kong.
• Demonstrated competence in working with advertising agency, design houses and also contractors.
• Demonstrated relevant technical knowledge in print production and 3D fabrication.
• Excellent in project management, leadership and communication skills.
• Good interpersonal skills, able to be in rapport with different level of staff as well as people from different nationalities and cultures.
• Proficient in written & spoken English and Cantonese. Knowledge of Mandarin and other language is an advantage.
• Good organizational skills, meticulous attention to details and work beyond normal office hours.