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Assistant Manager, Trade Marketing (Content Development Focus, 2-year Renewable Contract)
Location: Hong Kong
WHO ARE WE?
At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.
HOW YOU WILL CONTRIBUTE AND LEARN?
Assist in developing reliable and powerful trade communication tools that support trade services and activities in head office and overseas offices
Support the ongoing development and daily operation of PartnerNet, HKTB’s B2B trade portal as a one-stop platform to provide trade partners with up-to-date information on Hong Kong as a preferred travel destination, and create business opportunities for them
Monitor and analyse the marketing effectiveness of our platforms to optimise content and elevate stakeholders’ experience and satisfaction level
Support the revamp of Hong Kong Specialist online training programme to drive usage and facilitate overseas offices to better engage their trade partners via this platform
Define, plan and develop new features and content on our B2B websites to ensure content is up-to-dated and new services can be channelled to relevant business partners
Initiate creative and user-friendly e-blasts and e-newsletter templates to ensure proactive communication with various levels of stakeholders
Support the promotion of PartnerNet and the HK Specialist programme to Hong Kong travel trade and overseas markets to drive usage via working closely with internal and external parties to enhance the programme effectiveness and expand the subscription base
Assist in preparing and standardising departmental internal and external communication materials such as circulars, reports, e-News, presentations, etc.
Ensure all procurement and production procedures are cost effective and on par with HKTB’s policies
Compile management reports on a regular and timely manner, and conduct web analysis and usability study across key markets in relation to competitive portals
Undertake any other duties/ ad-hoc projects as assigned by supervisors
WHO ARE WE LOOKING FOR?
University degree holder in Marketing/ Business Administration and E-commerce is preferred
5 years or above solid experience in marketing communications, website management and content development are preferrable
Experience in travel trade and destination marketing is a definite advantage
Sound knowledge of internet-related technologies and applications
Excellent command in both written and spoken English and Chinese including Mandarin
Attentive to details with strong project management skills
Strong interpersonal skills, able to work independently and under pressure
Application Method
If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.
Only shortlisted applicants will be contacted. Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.
We are an equal opportunities employer.