HOW YOU WILL CONTRIBUTE AND LEARN?

• Assist the Senior Manager, Marketing & PR, in managing Public Relations, brand, digital, and social media campaigns in order to drive destination awareness and ultimately visitation.

• Help plan, brief & manage agencies to deliver campaigns in line with the Annual Business Plan, KPIs and budgets.   

• Take ownership of all Public Relations activity and day to day PR agency management across consumer, trade and MICE in line with overall strategy, ensuring a high and healthy ROI. 

• Develop, establish and sustain effective working relationships with local media to help in promoting Hong Kong as a tourist destination.

• Initiate and assist in the management of promotional activities such as media co-op programmes, brand partnerships, media and KOL activities, as well as work closely with the PR agency to establish a robust press trip programme.

• Write and/or edit content briefs, press releases, speeches, social media copy, interview Q&As, correspondences and other ad hoc copywriting requirements

• Co-manage and coordinate local HKTB events/launches

• Work closely with the travel trade team and assist in managing trade co-operative campaigns.

• As part of the regional management team, contribute to the development of the annual business plan

• Prepare PowerPoint presentations as and when required, such as Business Plan meetings, Campaign Overviews and Tourism Overview.

• Prepare and review reports, including but not limited to, Monthly Media Publicity Report, weekly updates monthly reports, annual reports and post campaign analysis. 

• Manage the DHK NL website translations 

• Perform administrative functions such as, but not limited to, raising of Purchase Orders, note taking during meetings and following financial procedures

WHO ARE WE LOOKING FOR?

• At least 8 years work experience in PR and marketing in the UK, preferred 

• Appropriate tertiary qualifications

• Excellent writing and communications skills

• Strong network of media contacts

• Understanding of the travel and tourism industry 

• Working knowledge of digital technologies and applications, including media monitoring platforms, Content Management Systems and social media channels. 

• Strong project management skills to successfully co-ordinate multi-stakeholder campaigns.

• An eye for detail and a drive to keep up to date with the latest developments. 

• An understanding of GDPR compliance & regulations  

• PR Agency experience in the UK is desirable

• Duty travel is required

• Must be a team player with a “can do” attitude, used to working across time zones and meeting deadlines.

LOCATION:

• The position is located in our London Office.
• We do not offer moving allowances from other cities.