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Manager, Marketing
Location: Hong Kong
WHO ARE WE?
At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.
HOW YOU WILL CONTRIBUTE AND LEARN?
Assist to provide strategic input for WWO offices to plan and implement major marketing and advertising campaigns. Help formulate strategy on new product & experience launches, mega event promotions, segment programmes and selected integrated marketing campaigns.
Effectively monitor and control the quality of brand marketing related deliverables and activities and ensure that they are well implemented, in accordance with the agreed brand strategy and guidelines.
Work independently and supervise the appointed suppliers on the planning and production of various marketing communication materials for mega events promotions and new product launches for usage at overseas markets and destination level.
Brief and drive advertising and media agencies to deliver quality creative, production and effective communication and media plans.
Manage an effective communication process between advertising and media agencies and overseas offices to ensure optimal efficiency, creativity and flexibility.
Explore new initiatives / cooperative platform and supervise the implementation of global/ regional marketing and brand building campaigns.
Assist to prepare the yearly budget exercise, regular tracking report to government.
Manage and comply to company procurement and legal procedures.
WHO ARE WE LOOKING FOR?
University degree holder with a minimum 8 years' experience in advertising agency and/ or consumer marketing and marketing communications field.
Excellent written and persuasive presentation skills; in both English and Chinese.
Fluent in Cantonese, English and Putonghua.
Experience in destination or tourism-related marketing is a distinct advantage.
Creative, self-driven, detailed-minded. Able to multi-task in project management.
Strong leadership and interpersonal skills; with high emotional maturity to be able to influence and work collaboratively with all levels, including peers and senior managers. Able to work independently, highly resourceful and maintains grace under pressure.
Application Method
If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.
Only shortlisted applicants will be contacted. Personal data provided by job applicants will be kept in strict confidence and used only for recruitment and employment-related purpose in accordance with our personal data policies. By submitting your job application, you acknowledge that you have read, understood and accepted the HKTB’s Personal Information Collection Statement Pertaining to Job Application at here.
We are an equal opportunities employer.