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Manager, Trade Marketing
Location: Tokyo, Japan
WHO ARE WE?
At the Hong Kong Tourism Board, we are passionate about showcasing our city as a must-visit destination. Renowned for its iconic skyline, culinary wonders, and rich cultural tapestry where East meets West, Hong Kong is a bustling metropolis that offers extraordinary experiences to a diverse array of travelers. As we seize new opportunities to enhance our city's global appeal, we remain committed to promoting Hong Kong's unique charm and vibrancy, reinforcing its reputation as a world-class destination. We invite passionate talents to join our dynamic and fun team in achieving this vision.
HOW YOU WILL CONTRIBUTE AND LEARN?
- Formulate and execute trade marketing strategies for leisure and MICE sectors of tourism industry in Japan
- Liaise with trade partners including airlines, hotels, travel agents and MICE organisers in Japan and Hong Kong
- Collaborate with the consumer/ digital marketing team in Japan and relevant departments in the Head Office in Hong Kong
- Implement trade programs including tactical co-op, trade familiarisation trips, seminars, missions, and other trade-related events
- Ensure efficient allocation and utilization of the budget to maximize return on investment
- Establish and maintain strong relationships with tourism industry stakeholders in Japan and Hong Kong
- Gather and analyse marketing intelligence to inform strategic decisions and optimize trade marketing efforts
- Provide guidance, support, and coaching to subordinates
WHO ARE WE LOOKING FOR?
- University degree holder preferably in Travel/Tourism, Marketing or related discipline
- Minimum 8 years of experience in the travel industry is preferred
- In-depth understanding of Japanese consumer and travel behaviour. Knowledge of Hong Kong destination would be an added advantage
- Strong presentation and public speaking skills
- Demonstrated analytical and creative thinking abilities
- Proficient in both written and spoken English and Japanese
LOCATION:
Application Method
If you are passionate about our mission and believe you are the one we are looking for, please send us your resume with present and expected salary by clicking "Apply Now". We are looking forward to hearing from you.
Personal data provided by job applicants will be used strictly in accordance with our personal data policies, a copy of which will be provided upon request. Applicants may send a request for a copy of the Personal Information Collection Statement pertaining to Job Application. Only shortlisted applicants will be contacted. All Information received will be kept in strict confidence and used only for employment-related purpose.
We are an equal opportunities employer.