Manager, Tourism Product Development (Product Marketing and Partnership) (2-year Renewable Contract)

Location: Hong Kong

WHO ARE WE?

At the Hong Kong Tourism Board, we take great pride in helping people across the world fall in love with our home. There are many challenges, but we continue in earnest to revitalize and reshape the Hong Kong tourism brand and build sustainable growth for our city’s economy. To achieve our ambition, we are inviting passionate talents with a global mindset to join us at this incredible juncture, and work with a dynamic and fun team.

HOW YOU WILL CONTRIBUTE AND LEARN?

• Liaise with and solicit support from various government departments / organisations/ private entities to develop / promote ‘Hong Kong neighbourhood’ tourism products & infrastructures
• Identify potential event marketing co-op opportunities and partners, cultivate relationships with new partners, manage relationships with stakeholders to ensure mutual success and satisfaction                                                                          
• Assist in formulating and implementing event marketing co-op/ partnership strategy that aligns with our business goals to support tourism product development
• Assist in agreement negotiation, work closely with internal and external stakeholders to ensure successful event launch and achieve business targets
• Analyze performance of supported events by marketing enhancement, tourism appeal and entitlement to measure the success of partnership initiatives and city events facilitation
• Evaluate and assess tourism merits of potential events from Culture, Sports and Tourism Bureau (CSTB)  departments and public channels, make recommend on  appropriate marketing and promotion support
• Support marketing co-op/ partnership/ support and facilitation governance, review and get endorsement of relevant guidelines internally and/or with respective CSTB departments
• Stay up-to-date on industry trends and best practices to continually enhance our partnership strategies and city events promotion
• Coordinate HKTB, CSTB and other 3rd party city event planning, observe and make recommendation to relevant parties

WHO ARE WE LOOKING FOR?

• Bachelor’s degree in Business/ Communication/ Marketing / Tourism Management or relevant discipline
• Minimum 8 years of relevant event, public relations or marketing experience, preferably in MNC/ events industry
• Experience in organising, marketing and promoting sizable events
• Knowledge of the functionality and operation of various government departments/ commercial sectors in the aspects of event tourism is preferred.
• Strong interest and expertise knowledge in event tourism/ marketing/ partnership
• Excellent communication and negotiation skills, and able to develop and maintain strong relationships with partners and stakeholders
• Strong analytical skills, with the ability to connect dots in complex environment, turn insights into action plan
• Strong leadership skills to inspire and motivate teams to achieve common goals
• Innovative and resourceful in soliciting and enhancing event partnership and tourism product development
• Highly proficient in written and spoken English and Chinese