HOW YOU WILL CONTRIBUTE AND LEARN?

• Formulate and implement a comprehensive event marketing co-op/ partnership strategy that aligns with our business goals to support tourism product development.
• Identify and evaluate potential event marketing co-op opportunities or partners, cultivate relationships with new partners and manage relationships with existing partners to ensure mutual success and satisfaction. 
• Lead agreement negotiation, manage budgets, make recommendations on appropriate marketing and promotion support, analyze performance of supported events, ensure successful event launch and achieve business targets.
• Supervise a small team to ensure initiatives are aligned with the business plan, set team goals and individual project business targets.
• Uphold marketing co-op/ partnership/ support and facilitation governance, review and get endorsement of relevant guidelines internally and/or with the respective HKSAR Government departments.
• Incubate entertainment and culinary products.
• Stay up-to-date on industry trends and best practices to continually improve our partnership strategies and city events promotion.
• Influence and orchestrate HKTB and other 3rd party city event planning, observe and make recommendation to relevant parties, keep Head Office & World-wide Offices informed about latest event update of all categories.
• To keep looking for opportunities to re-construct/streamline administrative procedures, so as to maximize the efficiency of the operation.

WHO ARE WE LOOKING FOR?

• Bachelor’s degree in Business/ Communication/ Marketing / Tourism Management or relevant discipline.
• Strong interest and expertise knowledge in event tourism/ marketing/ partnership.
• Excellent communication and negotiation skills, and able to develop and maintain strong relationships with partners and stakeholders.
• Strong analytical skills, with the ability to connect dots in complex environment, turn insights into action plan.
• Strong leadership skills to inspire and motivate teams to achieve common goals.
• Innovative and resourceful in soliciting and enhancing event partnership and tourism product development.
• Minimum 10 years of relevant event, public relations or marketing experience with 5 years at supervisory level, preferably in MNC/ events industry.
• Experience in organizing, marketing and promoting sizable events.
• Knowledge of the functionality and operation of various government departments/commercial sectors in the aspects of event tourism is preferred.
• Highly proficient in written and spoken English and Chinese.