For Chinese families, the New Year is a time to reunite with loved ones, with some writing couplets to share blessings for the year ahead. Inspired by this cherished tradition, Cathay's parade float fuses classic charm with modern Chinese design, inviting every family to embark on a journey of reunion.
The theme of the float is ‘Happy Chinese New Year! Culture and Tourism celebrate the Chinese New Year!’ It also incorporates elements and symbols such as the ‘Hello China’ logo, the ‘Panda Family’, Hong Kong's iconic buildings, dragon boat racing and local cultural and tourism slogans. The float features a scrolling LED display showcasing high-quality cultural and tourism resources and blessings, wishing for Hong Kong's prosperity and stability, as well as the happiness and well-being of its people!
Riding on red and gold festive patterns with lucky plum blossoms and four-leaf clovers, Mickey, Minnie, Duffy, LinaBell and God of Fortune Goofy wish everyone a blossoming year ahead. Together they bring the magic of Hong Kong Disneyland here with the original celebratory song ‘Magic is Here’!
LINE FRIENDS proudly presents a Caravel float, symbolising the exploration of new journeys. This float combines stylish cuteness with traditional Chinese New Year decorations, featuring futuristic Y3K (year 3000) elements, sparkling sails and lighting for a magical moment for the spiritual transformation of the snake. The adorable LINE FRIENDS buddies make their debut in festive outfits alongside LINE FRIENDS' minini friends to spread New Year blessings. Together, we embark on a shining journey of celebration in the Year of the Snake.
Macao Government Tourism Office presents a festive float under the theme ‘Experience Macao,’ featuring the Macao Tourism Mascot Mak Mak. This float celebrates the Historic Centre of Macao’s inclusion on the World Heritage List and its recognition as a UNESCO Creative City of Gastronomy. The flying Mak Mak leads the way, with the float's body displaying iconic Macanese cuisine and landmarks. Unique Mak Mak figures in festive Chinese New Year attire ride hot air balloons decorated with New Year greetings and images of Macao's festive events, extending warm wishes to the audience in a joyous atmosphere.
The float’s ‘Let’s Go the Extra Mile' design concept showcases the warm and hospitable spirit of Hong Kong's service industry, dedicated to providing travellers with exceptional service that exceeds expectations. The design features the letters ‘HK’ and the iconic Hong Kong skyline, intertwined with vibrant, flowing lines and representations of various Quality Tourism Services (QTS) scheme accredited merchants, highlighting Hong Kong as a welcoming, inclusive and diverse tourism destination.
The Hong Kong Jockey Club thanks the people of Hong Kong who truly make good possible throughout the 140-year journey. The float features 140 pinwheels, symbolising the journey that we have progressed together and the journey that lies ahead. We are committed to being with you – then, now and always.
The Hong Kong Tourism Board presents the ‘Celebrate Chinese New Year with Endless Joy’ themed float, adorned with snake-shaped elements and rings inspired by the traditional Chinese knot across the Hong Kong skyline, symbolising good fortune. A stunning giant lantern installation, created in collaboration with talented artists, transforms the Chinese New Year festivities into vibrant visual displays, bringing a sense of endless joy to the city!
The adorable giant panda family in Hong Kong warmly invites friends from around the world to explore the city's iconic landmarks and embark on a pandastic journey, wishing everyone a prosperous year ahead with family and friends!